Learning The Importance Of Employee Uniforms To Your Business
Do your employees wear uniforms at work?
There’s a lot of debate concerning if employee uniforms are a necessity. Although some employers think that they’re an unnecessary expense, others feel that they’re an essential tool for allowing uniformity in the workplace.
There are also varying opinions amongst employees regarding uniforms. Some prefer them since they make it easy to prepare for work every morning. However, others feel uncomfortable or feel that they steal away their individuality.
Regardless if you have a customer service team, an admin team, a medical pharmacy, or any other type of business, requesting your employees to put on uniforms could provide numerous benefits.
Having employee uniforms as part of your dress code could have a direct impact on your business’s overall success.
Below are just a few of the advantages that you should consider.
#1 – Uniforms Promote Your Brand
When your employees put on a uniform that has your brand logo and tagline on it, they instantly distinguish you brand from your competitors and spread awareness for your business at the same time.
Every time your staff leave your workplace to meet up with potential clients, they act as a walking advertisement for your brand; this type of brand recognition is impossible to reproduce and it mixes personal interaction with the employee with brand engagement of the garments.
Generally, a uniform is essential to a unified and coherent corporate identity. The responsibility is now upon your business and personnel to convey a good image for your business in the community.
Understanding your business and values, sharing and advertising them to your audience accordingly, and taking consumer-friendly action will bring about effective brand awareness, a differentiator which is extremely difficult for competing businesses to reproduce.
#2 – Uniforms Improve Customer Experience
If your company has a customer service team which are dealing with your customers face to face, having a unique dress code ensures that your customers don’t have any issues or confusion when seeking assistance.
Not receiving the support they require can be a huge barrier to buy for customers, and if a person can’t easily identify who are employee’s and who are not, there’s a high likelihood they’ll leave disappointed.
A uniform provides your employees with a unique identity, one that should be visible across a busy floor. For this reason, customers will feel much more confident getting in touch with them. As a result, this will ensure core competence, as well as have a positive impact on your specific sales.
#3 – Uniforms Protect Your Employees
It’s essential to keep your staff safe and protected while performing their usual roles in your business. A uniform can assist with this by providing your employees with the most appropriate clothing to carry out their tasks safely. Based on your company, this might consist of a uniform that comes with stretch fabric for easy movement, healthcare needs in mind, or ample pockets and functionality to assist in their shifts.
Positive Branding UK explains that “The effect that corporate branding can have on a business is incredible and business uniforms play a huge part towards that branding”
What’s more, uniforms can also be useful in assisting to avoid cross-contamination, especially in those businesses where daily work could bring about the spread of infection, disease, and bacteria.
Some of these businesses include those in the healthcare and food sectors, which may provide clothing that is uniquely designed and has infection control materials for employees in a supermarket’s delicatessen or medical center, for instance.
#4 – Uniforms Create Strong Customer Relationships
With a uniform, customers can easily identify your staff and determine who to talk to if they have an inquiry or need help. Mental development expert Leonie O’Connell notes “uniforms can help people on a subconscious level. It’s easy to be drawn to someone in a position of authority for questions and concerns. This helps improve your customer service and productivity.”
What’s more, it can also be useful whenever your employees are representing your company at a trade show, or perhaps when your business is hosting a certain event that the general public can attend.
How you use your team to promote your brand and it’s effect on corporate identity is a consideration that has many facets to it. Ultimately, it is a multi-leveled decision where organizations must first determine whether they recognize the value it provides before then determining the most effective method of supply which will usually be unique to them. Thirdly, they will need to find a supplier who understands the intricacies of supply and can communicate effectively in collaboration with decision makers to provide them with a solution that best meets their needs.
Keen to unleash the potential your team has to create lasting, genuine brand recognition?
Contact Brown’s Corporate Uniforms today to discuss (03) 5229 2332
Written by: James Hunter